Panera Bread has an opportunity for growth within a difficult industry in two important areas – increased sales of specialty drinks and launching foreign locations. This will allow the company to spread its assignment of fresh bread for everybody while increasing the bottom line for investors. To get more details about Bread Company you may lead here http://www.daviesbakery.com.au/.
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By using many frameworks for consideration and projecting the estimated financials of the business, we have the ability to empirically show that both of these strategies will be helpful to the customer.
Use Historically High Margins on Specialty Drinks to Drive Bottom Line Growth
While Panera's core business revolves around new bread, the fashion of the places suggests that there's substantial revenue in selling coffee and related beverages, very similar to Starbucks.
Look to Industry Incumbents for Knowledge and Re-arrange Menu Locations
Visually, the design of a Starbuck's, Dunkin' Doughnuts, or Caribou Coffee is a lot more fluid than Panera Bread with regard to the coffee ordering place. From the time the customer is ready to order, he or she has forgotten what drink to order; moreover, the beverages are named which is favorable for brand identity, but awkward for the average male client to order.
At the very least, the coffee and specialty drinks need to experience the following changes:
· Move the menus to the same wall face as the meal choices to make sure customers understand what coffee is provided when ordering
· Organize the bakery display cases closer to the registers to lure more impulse purchases
· Remove queue line mark during non-rush times, particularly in front of the bakery display cases.